The Back of the Napkin

Dan Roam argues that visual thinking is an innate human capability, not a specialized artistic skill, and that simple sketches can solve complex business problems more effectively than sophisticated software. Drawing on the anecdote of Herb Kelleher using a napkin to conceptualize Southwest Airlines' flight routes, Roam demonstrates how basic drawings can clarify ideas, facilitate communication, and reveal unexpected solutions.

The book serves as a practical guide to using visual tools for brainstorming, problem-solving, and presentation. Roam combines insights from vision science with accessible, step-by-step exercises to help readers break down abstract concepts into manageable visual components. The tone is encouraging and instructional, aiming to demystify the process of 'thinking in pictures' for professionals and students alike.

Description adapted from Open Library ↗.