as we get further and further from our ancestral environment we have more and more of a disconnect between what we desire and seek out vs what we find satisfying but somehow aren't motivated to do
otoh we have ~endless motivation to seek out sweet n fatty foods, high-payoff gambles and social adulation, even when the quantity we're receiving is no longer doing us any good
this is adaptive in the ancestral environment- take advantage of rare opportunities when they arise without wasting neurons on a more complex formula for desiring things the environment already limits