edginess is a mechanism for signaling social awareness. do it wrong and you're cancelled -> do it right and you gain status. the risk is what prevents most people from trying it at all.
"normalizing" edgy behavior pushes those playing this game to find new edges of social risk. "but mimi i just like edgy stuff for its own sake!" 🤨 "no it is pure coincidence that i like things that grant social status!" 🤨🤨